Marketing Tips: 3 Ways Your Fear of Visibility is Holding You Back

entrepreneur mindset marketing tips mindset tip May 02, 2025

A few years back, I remember glancing at my color-coded planner and feeling this massive wave of

Does the thought of putting yourself out there make you squirm? You’re not alone, sweet sister. Many talented women entrepreneurs possess incredible gifts and ideas yet struggle to showcase their skills and market their businesses with confidence. If you’re looking for practical strategies to build your visibility and your courage, read on. Today we’re tackling a big one: overcoming the fear of being seen so you can achieve your dreams.

Fear #1: Direct Outreach

For many spiritual entrepreneurs, direct outreach summons images of pushy sales tactics and awkward conversations. You may worry you’ll be judged as aggressive or rejected outright. Yet direct, purposeful outreach is one of the most potent ways to create genuine relationships and invite the right people into your world.

Start by anchoring your outreach in service, not persuasion. Before dialing a number or drafting a message, take a moment to center your mind on the transformation you offer. Visualize the relief and growth your future client will feel once they work with you. From that heart-space, reaching out is an act of compassion rather than coercion.

Let’s do some reframing. Instead of thinking of it as "selling," think of it as providing value to potential clients. You have something valuable to offer! And it’s your responsibility to boldly share that with the world.

Fear #2: Being on Video

The second fear that I often see is the fear of being on video. Many spiritual entrepreneurs have great ideas, but they struggle to execute them because they’re afraid of putting themselves out there in front of the camera.

Video melts the distance between you and your audience within seconds, yet many soulful entrepreneurs freeze at the very idea of pressing “record.” Common worries swirl, “My voice sounds strange,” “What if I stumble?” “I hate how I look on camera.” A gentle truth: every successful video creator started exactly where you are right now, unpolished and uncertain.

Video is such a powerful tool for building your brand and connecting with your audience. If you’re feeling nervous about it, start small. Record a short video introducing yourself and your business and share it on social media. As you get more comfortable, you can start creating longer videos and incorporating them into your marketing strategy.

Another tip is to practice. The more you do it, the more comfortable you’ll become. And remember, it’s okay to make mistakes! Nobody’s perfect, and your audience will appreciate your authenticity.

Remember: audiences crave realness more than perfection. A slight flub followed by a genuine laugh makes viewers lean in because it reminds them, you’re human, too. Authentic presence eclipses polished performance every time.

Fear #3: Charging Your Value

Underpricing is an invisible cloak many women wear in hopes of avoiding criticism or rejection. Unfortunately, it also repels the very clients who would treasure your work. When you discount yourself, you signal that your services are ordinary even if your heart tells you they’re extraordinary.

As women, we often sell ourselves short. It can be tempting to underprice your products or services or even work for free, but this approach will hurt your business in the long run. Plus, you deserve much better.

When you undervalue your work, you're telling your potential clients that your services aren't worth much. Instead, focus on the value you provide and charge accordingly. You deserve to be compensated for the time, effort, and incredible expertise that you bring to the table. Click the ‘Like’ button below if you think so, too!

Mindset Tip: Know in your bones that you have something special and unique to offer the world.

It's time to stop wondering how to market yourself and step into your power and showcase your talents. All it takes is a little mindset work to get there! By shifting your mindset and taking small steps outside of your comfort zone, you can overcome your fears and build the business of your dreams.

So if you’re ready to do the work and shift your mindset for good, you’ll want to pay close attention to the four powerful steps I’m about to share with you.

How to Overcome Your Fears and Develop an Unapologetic Entrepreneur Mindset

Step 1: Get Crystal Clear

Find out exactly what you want from your business. Ask yourself:

  • What are my goals? 
  • What do I want to experience as an entrepreneur? 
  • How do I want to feel while running my business? 
  • And, what kind of income do I want to make? 

It's important to be crystal clear on what you're striving towards because it gives you a clear direction to focus your efforts.

Step 2: Visualize

Now, I want you to envision the audacious woman who puts herself out there. Visualize the version of yourself who confidently makes phone calls, follows up on sales calls, shoots videos, and charges what she's worth.

What kind of beliefs does this woman have about herself? Does she believe in her abilities and the value she brings to the table? Visualizing this version of yourself can help you tap into the confidence you need to move forward.

Step 3: Make a Plan

It’s time to determine the actions this confident version of yourself takes. What steps does she take to achieve her goals and overcome her fears?

Maybe she writes a script for a video, puts it on her calendar, and commits to filming it. Or, perhaps she sends out an email to invite people to a live stream, so she's held accountable and shows up. Identify those specific actions and commit to taking them.

Step 4: Take Action

The final step is to put your plan into action. Remember, taking action is key to overcoming your fears and shifting your mindset. It’s how you bring your goals to life!

You might feel friction at first. But the more you do it, the more natural it will become. Be kind to yourself throughout the process, and celebrate your wins along the way.

Remember, it's okay to start small and take baby steps. Each action you take is a step in the right direction. Over time, you'll build momentum and achieve your goals. Keep pushing forward, and you'll be amazed at what you can accomplish!

There you have it! Now you know how to create an entrepreneur mindset to overcome your fears, take up space, and market your business with confidence and purpose.

Visibility blossoms most easily in rich soil. Surround yourself with women who applaud your growth and reflect your courage back to you. If you’d like that support, join the Female Entrepreneur Society, my free LinkedIn community where spiritual business owners share wins, challenges, and accountability.

For further inspiration, explore my companion article on 10 success habits of purpose-driven women entrepreneurs—proof that a bold mindset and consistent action can carry you anywhere you choose.

Your gifts are too important to stay hidden. May these expanded insights embolden you to reach out, show up, and charge what you’re worth—so the clients who need you can finally find you.

 

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