Marketing for Introverts: How to Promote Your Services When You Hate Self Promotion
Nov 03, 2021When you speak to someone about your business—whether it is a professional pitch or a casual plug—do you find it easy or do you struggle with it feeling forced, unauthentic, and draining, resulting in no prospective clients?
If you answered the latter, rest assured, the problem isn’t you; it is what you are doing (or not doing) that is hurting you.
If you are struggling with promoting yourself or, worse yet, fearful and therefore not doing it at all, I am here to help you overcome your fear with some tips on marketing for introverts, because you are just as deserving of public recognition as your outgoing counterparts.
It is time to dissolve the fear that keeps you stuck and invisible! With these introvert-friendly marketing tips, you will be prepared the next time an opportunity presents itself and you won’t leave feeling drained.
Have you read my post: Entrepreneur Mistakes: 3 Ways You’re Sabotaging Your Success yet? If not, do! You are already making one of the mistakes—being too humble and not marketing yourself. So, make sure you aren’t making any more!
Marketing for Introverts: The Importance
Marketing—the action of promoting products and services—is extremely important for any business, of course, but especially for a small business like yours. And as a one-woman show, it is all on you, my friend. So, go ahead and add “expert marketer” to your resume.
It can be a lot easier when you are a naturally sociable person and love to spread your wings in public—chatting to anyone and everyone. On the contrary, this can be a rather difficult task when you are more reserved. In fact, socializing in general may be a stretch, let alone talking about yourself.
But that’s just it—in order to get your name out there, you have to talk about yourself. You need to share how your business can light up people’s lives. Here are a few ways to get noticed.
Self Promotion Tip 1: Use Your Clients
Your clients are your easiest and most important marketing strategy and best of all, it is absolutely free! Here’s how it works: you simply do what you always do—produce a high quality product or service, offer great customer service and, in turn, your clients will rave about you to others. Their enthusiasm will entice other people to want to know more about you. This word of mouth strategy is timeless and effective.
Of course, do not forget to ask your clients for a review so you can also share the good word on your website and social channels.
Online reviews and ratings actually have a psychological effect on us. There is a phenomenon called social proof, where positive recommendations influence your decision.
Think about it: When you see a business that has 100’s of 5 star reviews, there is an automatic assumption that they treat their customers well and their product or service is top quality. This is social proof.
When your clients boast about you, they are providing valuable insight into the services and/or products that your business offers.
To encourage your clients even more, perhaps offer a promotion to those who refer others to you (and actually sign up for your service). You can also reward the new prospective client.
Marketing for Introverts Tip 2: Use Your Strengths
Find your strengths and lean into those marketing avenues that light you up as opposed to doing what “everyone else” is doing.
As an introvert, you are probably a keen observer, intuitive, and a great listener, naturally. Use these skills to attract your ideal client.
Listen and empathize with your audience. People are drawn to authenticity.
Not sure what strengths you have? Read this post: How To Find Your Purpose (And Build A Business Around It).
Self Promotion Tip 3: Be Purposeful
Make genuine connections with people—sometimes one person at a time instead of trying to appeal to the masses.
In a world where we are inundated with information and ever-emerging trends, it can be hard not to be swayed by others and get wrapped up in constant comparisons. Remember to be true to yourself; that is your superpower.
Social Media
I have a love/hate relationship with social media. For personal use, it is great for keeping in touch with people and remembering past times. For professional use, it can be great for gathering inspiration but while you are admiring other people’s work, you have to be careful not to let the inspiration become intimidation.
Try limiting your scrolling and focus more on marketing your business by: writing engaging content, posting interesting images and graphics, commenting and “liking” certain profiles to get their attention and attracting potential clients.
Marketing for Introverts Tip 4: Be Soul-Aligned
When overcoming the fear of self-promotion, make sure the vision and mission of your business are driven by your soul’s desires. You’ll remember from this post that a successful business needs to fill a void in someone’s life somehow.
What is it that you most deeply desire to contribute to the world? And what problem does it solve for people?
When you are so aligned, it will not only be easy for you to share your business with others, you’ll be excited to do so!
Self Promotion Tip 5: Be in Tune with your Tribe
While you are soul-aligning your values and vision, make sure you are in tune with your specific tribe as well. When you are in tune with your dream clients, the time you spend writing copy for your social channels and website won’t be wasted—and the writing won’t go unseen. It will attract the exact people you want. Sing the right tune to the right audience!
How many of these tips are you implementing in your business already? Make sure to read the two other posts I referred to:
How to Find your Purpose (And Build a Business Around it)
Entrepreneur Mistakes: 3 Ways You’re Sabotaging Your Success
Remember, the problem isn’t you, it is what you are doing (or not doing). So, utilize these tried and true self promotion tips and dissolve your invisibility cloak, literally and figuratively.
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Decades ago, when I first embarked on my entrepreneurial journey, I was filled with passion and determination. I had a vision, a plan, and all the strategies in place. Yet, despite my best efforts, something was missing. I felt like I was constantly pushing against an invisible barrier, struggling to make the impact I knew I was capable of.
I remember the countless nights spent brainstorming, revising, and re-strategizing, hoping to find that elusive key to success. Despite the long hours and unwavering dedication, my business seemed to plateau, unable to break through to the next level. Frustration and doubt began to creep in, making me question if I was truly on the right path.
It wasn't until I discovered the profound power of energetic alignment that everything began to shift. I started exploring the concept of energetic vibrations, initially skeptical but curious. What I found was profoundly changing. Understanding and harnessing my energy allowed me to move through my entrepreneurial endeavors with a newfound sense of ease and flow. My business began to resonate more deeply with my true self, and in turn, with my audience. I started to change my daily activities to align with the woman who already had what I wanted.
I also began setting clear, intentional goals that aligned with my highest values and aspirations. This alignment made decision-making easier and more intuitive. One specific example was when I launched a new program that blended spiritual practices with business strategies. The response was incredible – I filled all the slots within days, something I had never experienced before. Clients began to tell me how much they resonated with my message and felt a genuine connection, which made them more eager to engage and invest in my offerings.
These changes not only boosted my business growth but also brought a profound sense of satisfaction and purpose to my work.
The Awakening
The turning point came during a particularly challenging period in my life and business. I was attending a retreat focused on personal growth and spiritual development. One of the sessions introduced the concept of energetic vibrations and their impact on our daily lives and professional endeavors. The idea that our thoughts, emotions, and intentions could directly influence our business outcomes was both intriguing and liberating.
As I delved deeper into this concept, I began to notice subtle shifts in my mindset and approach. Instead of pushing against obstacles, I started to flow with them, recognizing that every challenge carried a lesson and an opportunity for growth. This shift in perspective was profound. I felt lighter, more focused, and incredibly motivated.
Implementing Energetic Principles
Integrating energetic principles into my business wasn't an overnight process. It required patience, practice, and a willingness to let go of old, limiting beliefs. I began by setting clear, intentional goals that aligned with my highest values and aspirations. I practiced mindfulness and meditation to center myself and maintain a high vibrational state.
One of the most significant changes I made was to cultivate a positive and abundant mindset. I learned to trust in the process, believing that the universe was conspiring in my favor. This belief wasn't just a comforting thought; it became a guiding principle that influenced every decision I made.
Through aligning my business strategies with high-vibrational energy, I experienced a dramatic transformation. I began to attract the right clients, create more impactful content, and see tangible growth in my business. But more importantly, I felt more connected, purposeful, and fulfilled. This was the missing piece I had been searching for, and it elevated not just my business but my entire life.
Real-Life Impact
One of the most memorable moments of my journey was when a client, who had been struggling with her own business for years, shared her breakthrough with me. By applying the energetic principles we had discussed, she was able to overcome her fears, attract her ideal clients, and achieve her financial goals. Maya’s story was a testament to the power of energetic alignment and reinforced my belief in this transformative approach.
The journey of energetic alignment isn't just my story; it's a path that many successful entrepreneurs have walked. This approach is about more than just business success; it's about creating a life that feels deeply aligned with your true self, filled with purpose, passion, and prosperity.
Your Invitation
I am thrilled to invite you to join our upcoming Power Circle event, "Energetic Entrepreneurship: Leveraging Vibrations for Prosperity and Impact." This 90-minute session is designed to demystify the concept of energetic vibrations and provide you with practical tools to harness this power for your business success.
In this comprehensive session, you will:
Demystify Energetic Vibrations: Explore and debunk common myths. Understand what it really means to harness your energy for entrepreneurial success.
Align Your Business with High-Vibrational Energy: Discover the three essential steps to guide you from initial concept to impactful execution, ensuring your business resonates with both you and your audience.
Build Resilience and Intentionality: Gain the confidence and clarity needed to navigate challenges and maintain a prosperous, high-energy approach to entrepreneurship.
You'll walk away feeling enlightened, prepared, and eager to integrate energetic principles into your business.
This Power Circle isn't just about theory; it's about inspiring you to take action and integrate these principles into your entrepreneurial journey. Whether you're starting a new venture or looking to elevate an existing one, this session will provide you with the tools, strategies, and motivation to thrive.
Join us for this empowering event and take the first step towards transforming your entrepreneurial dreams into reality. RSVP by July 30th to secure your spot in this transformative gathering. Let's embark on a journey of prosperous and impactful entrepreneurship together!
I can't wait to share this space with you and witness the incredible transformations that await. Remember, aligning your energy isn't just a strategy; it's a way to infuse your business with purpose and passion, creating a ripple effect of prosperity and impact.
If you are viewing this message after the event has passed, we invite you to explore our Upcoming Female Entrepreneurs Power Circles.
I still remember the moment vividly—it was a crisp morning, and I was sitting in my home office with yet another notebook filled with plans, ideas, and dreams. My notebook was bursting with potential business ventures, groundbreaking innovations, and revolutionary solutions. But there was one thing missing: action. Like many of you, I often found myself stuck in the planning phase, with my dreams perpetually on hold, waiting for that elusive "perfect moment" to begin.
It wasn’t fear of failure that held me back; it was the sheer enormity of translating vision into reality. I would endlessly refine my plans, making sure every detail was perfect, but when it came time to execute, I hesitated. There was always something—a skill I needed to master, a resource I needed to acquire, or a perfect circumstance I was waiting for. “Someday,” I would say to myself, “I’ll launch this.”
The turning point came when I realized that the perfect moment to start doesn’t exist—what exists is the decision to start and the determination to follow through. I began to break down my monumental dreams into small, actionable steps. I set achievable milestones and created realistic yet ambitious timelines. The practical tools and techniques I gathered along the way became the backbone of my entrepreneurial journey. I wasn’t just dreaming anymore—I was doing.
One of the most significant aspects of my journey was seeking out and engaging with a community of like-hearted entrepreneurs. Hearing stories from fellow dreamers who were also on the brink of launching their ventures was incredibly inspiring. We shared experiences, brainstormed solutions, and supported each other through the highs and lows. It was a dynamic and empowering experience that fueled my resolve to move forward.
Now, as I reflect on my journey, I am filled with immense gratitude for the lessons learned and the progress made. My "someday" has turned into "today," and I am living proof that with the right strategies, support, and mindset, anyone can turn their business dreams into reality.
This is why I am so passionate about the Female Entrepreneur Society’s upcoming Power Circle event, “Eager to Launch: Turning ‘Someday’ into ‘Today’.” I understand the challenges of moving from ideation to implementation, and I know firsthand how transformative a supportive community can be. This session is not just about learning the theoretical aspects of launching a business; it’s a call to action—a push to shift gears from waiting to doing.
In this 90-minute motivational Power Circle, you will discover effective strategies to overcome the barriers that keep your projects in the ‘someday’ folder. You’ll gain insights into setting achievable milestones and creating a timeline that gets you closer to your launch date. We'll explore practical tools and techniques to maintain momentum, ensuring that your ‘launch day’ becomes an imminent reality, not just a distant dream.
Most importantly, you’ll participate in interactive discussions with fellow entrepreneurs who are ready to take that leap. You’ll share experiences, challenges, and solutions in a supportive and dynamic environment that fosters growth and collaboration.
By the end of this Power Circle, you will feel a renewed sense of purpose and urgency. You’ll have a clear plan to turn ‘someday’ into ‘today’ and the enthusiasm to make your launch a resounding success.
Join us for this empowering event and transform your entrepreneurial journey from idle dreaming to active doing. RSVP by June 25th to secure your spot in this inspiring gathering. Let’s make ‘today’ the day you launch your dream into reality!
RSVP https://www.karengrubercoaching.com/eager-to-launch
I look forward to seeing you there and supporting you as you turn your 'someday' into 'today'.
If you are viewing this message after the event has passed, we invite you to explore our Upcoming Female Entrepreneurs Power Circles.
🌟 A Journey to "Soulful Wealth": From Discord to Harmony 🌟
Let me take you back to a chilly autumn morning years ago. I remember sitting at my favorite white-washed desk, the early light casting golden hues over pages strewn with numbers and notes. Despite the warmth of my tea and the comforting silence of my home office, a knot of anxiety lay heavy in my stomach. I was at a crossroads in my life, one that many of you may find familiar.
As a spiritual entrepreneur, my business was growing, touching lives, and making a difference. Yet, despite this external success, internally I was in turmoil. My bank statements told a story of abundance, but my heart whispered of sell-outs and compromises. The spiritual practices that were supposed to be the backbone of my work seemed at odds with the financial strategies I employed. Was it possible to be both spiritually fulfilled and financially prosperous without one undermining the other?
This discord led me on a quest—a quest to find a way where my financial decisions could resonate with my spiritual values. Through trial and error, mentorship, and deep introspection, I began to weave a new tapestry. I learned to align my financial strategies with my core beliefs, managing my resources in a way that honored both my business’s bottom line and my personal journey of spiritual growth.
🌱 The Birth of "Soulful Wealth"
From this journey, the concept of "Soulful Wealth" was born—a philosophy that embraces financial wellness through the lens of our unique paths as spiritual entrepreneurs. It’s about creating a life where abundance flows not just through our bank accounts, but through our spirits and into the work that we do in the world.
🌈 Invitation to Our Power Circle
Now, I want to share these insights and strategies with you. Join me at our next Power Circle event, "Soulful Wealth: Financial Wellness for Spiritual Entrepreneurs."
Here’s what we will explore together:
Aligning Financial and Spiritual Values: Learn how to set financial goals that resonate with your deepest beliefs.
Holistic Financial Management: Discover strategies that honor your business and personal spiritual fulfillment.
Attracting Prosperity: Uncover how to attract wealth that aligns with your soul’s purpose.
Interactive Abundance Exercises: Engage with practices that help you understand and harness the flow of abundance.
This Power Circle isn’t just about learning; it's about transforming. It’s about equipping you to build a business that thrives financially and resonates spiritually.
If you feel that pull towards aligning your financial practices with your spiritual essence, this Power Circle is for you. Together, we’ll explore how to break down the barriers between financial prosperity and spiritual integrity, helping you to craft a business that is not only successful but deeply fulfilling.
Looking forward to sharing this transformative journey with you,
Karen
If you are viewing this message after the event has passed, we invite you to explore our Upcoming Female Entrepreneurs Power Circles.
Over the years, rituals have become the backbone of my existence—seamlessly integrating into my writing, coaching, and the way I build connections within the spiritual entrepreneurial community. They are the silent whispers in the early dawn that guide my thoughts from chaos to clarity, transforming the blank pages before me into canvases of inspiration and insight. It's through these sacred routines that the essence of my work finds its true expression, enabling me to channel my passion into profit with authenticity and grace.
As we edge closer to the luminous April full moon, I'm thrilled to extend a heartfelt invitation to an event that holds a special place in my journey, both personally and professionally. The upcoming FES Power Circle, titled "The Power of Rituals: Transforming Routines into Success Strategies," is more than just a gathering; it's a beacon for female entrepreneurs and healers seeking to infuse their daily grind with deeper meaning, energy, and intentionality.
This Power Circle is an embodiment of everything I stand for. It's about peeling back the layers of our daily routines to reveal the potent rituals lying dormant, waiting to be awakened and harnessed. Together, we'll dive deep into the art of turning the mundane into the magical, ensuring that every step taken is aligned with our core values and business objectives. It's about creating a symphony between our personal growth and professional achievements, striking a chord that resonates with success, fulfillment, and well-being.
Imagine starting your day not just with a to-do list, but with a ritual that invigorates your soul, primes your creative pump, and sets the tone for a day filled with purpose and productivity. That's the transformation we're talking about—where rituals become the vehicle for not only achieving our business goals but elevating our life's work to realms of unprecedented joy and impact.
During our 90 minutes together, we'll explore practical exercises and guided discussions designed to unearth the psychological and practical benefits of rituals. You'll learn how these intentional practices can enhance your decision-making, creativity, and stress management—key elements for thriving in today's dynamic business landscape.
As someone who has walked the path from spiritual seeker to #1 best-selling, award-winning author and international coach, I can attest to the power of integrating rituals into every facet of life and business. They are what ground us, propel us forward, and ultimately, shape us into the luminous beings capable of manifesting our deepest desires and highest aspirations.
So, I invite you to join me in this transformative journey. Let's redefine the essence of our daily practices together, turning them into pathways of success that not only enrich our lives but also the world around us. RSVP by April 23rd to secure your spot in this gathering of souls ready to embrace the power of rituals.
Remember, in the realm of spiritual entrepreneurship, it's not just about the strategies we employ but the soul we infuse into every action. Let's make this Power Circle a turning point, a moment where we collectively decide to elevate our routines into rituals that not only serve our business but our spirit as well.
Looking forward to weaving these powerful rituals together with you,
Karen
If you are viewing this message after the event has passed, we invite you to explore our Upcoming Female Entrepreneurs Power Circles.
